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The Real Coke, the Real Story

The Real Coke, the Real Story

$31.96 - $39.95
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UPC:
9780140104080
Maximum Purchase:
2 units
Binding:
Mass Market Paperback
Publication Date:
1987-12-01
Release Date:
1987-12-01
Author:
Thomas Oliver
Language:
english
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A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision

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