Product Overview
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision
- UPC:
- 9780140104080
- Maximum Purchase:
- 2 units
- Binding:
- Mass Market Paperback
- Publication Date:
- 1987-12-01
- Release Date:
- 1987-12-01
- Author:
- Thomas Oliver
- Language:
- english
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