Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50,000 first printing.
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
Publication
$16.52 - $84.16
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Publication
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
- UPC:
- 9780743265713
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2007-01-09
- Author:
- Stephanie Capparell
- Language:
- english
- Edition:
- 1st
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