Almost all of us have at some point dreamed ofstarting our own business but have not been able toget past our fear, anxiety, and uncertainty aboutpursuing those dreams. Through a 20-monthexchange of faxes, The Republic Of Teachronicles the feelings and emotions of threepartners as they confront their fears and dreams tocreate an enormously successful start-up company.The book shows the budding entrepreneur how tostart a successful business that embodies his or herown soul and economic realities. The insightfulcorrespondence between Mel Ziegler and PatriciaZiegler, co-founders of The Banana Republic chain, andtheir new partner Bill Rosenzweig provides a mapfor the entrepreneur. It tells of the day-to-daybreakthroughs and breakdowns of the creativeprocess--inventing a product, developing a plan, andstructuring a business partnership--and even providesthe actual business plan used to raise money forthe venture. As part of the new Currency paperbackline, the book includes a User'sGuide --an introduction and discussion guide created forthe paperback by the authors to help readers makepractical use of the book's ideas.
The Republic of Tea : Letters to a Young Entrepreneur
$16.66 - $43.07
- UPC:
- 9780385420563
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 1992-12-21
- Author:
- Mel; Rosenzweig, Bill; Patricia Ziegler: Ziegler
- Language:
- english