The Shame Machine: Who Profits in the New Age of Humiliation

NEW YORK TIMES EDITORS CHOICE A clear-eyed warning about the increasingly destructive influence of Americas shame industrial complex in the age of social media and hyperpartisan politicsfrom the New York Times bestselling author of Weapons of Math Destruction ONeil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.Dave Eggers, author of The Every ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK) Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy ONeil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponizedused as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy? ONeil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platformsall of which profit from punching down on the vulnerable. Woven throughout The Shame Machine is the story of ONeils own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care. With clarity and nuance, ONeil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be canceled? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?