While building the Virgin Group over forty years,Richard Branson has never shied away from seemingly outlandishchallenges that others (including his own colleagueson several occasions) considered sheer lunacy. He has takenon giants like British Airways and won, and monsters likeCoca-Cola and lost.
Now Branson gives an inside look at his strikingly differentswashbuckling style of leadership. Learn how fun, family,passion, and the dying art of listening are key components towhat his extended family of employees around the world havealways dubbed (with a wink) the Virgin Way.
This unique perspective comes from a man who droppedout of school at sixteen, suffers from dyslexia, and has neverworked for anyone but himself. He may be famous for thinkingoutside the boxan expression he despisesbut Bransonasserts that youll never have to think outside the box if yourefuse to let anyone build one around you.
This is a unique book on leadership from someone whoreadily admits he has never read a book on leadership in hislife. So expect the unexpected.
