The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World

In todays volatile business world, success requires an edgea factor that sets you apart from the crowd. Corporate coach Frances Cole Jones understands that challenging times demand immediate solutions, and The Wow Factor provides vital information that will help you rise to the topfast.

Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In her proven Search and Destroy format, Jones shares thirty-three things you must (and must not) do to survive in a moment that demands solutions, shortcuts, and less sugarcoating. Youll learn how to

identify and transform the qualities that dull your edge
restore your confidence in these days of look hungry, go hungry
target your dream job, outprepare your interviewer, and get your rsum to the top of the pile
fine-tune the soft skills that will amplify your network
perfect your written communicationstext, email, snail mail
follow the Do It, Delegate It, or Delete It Rule
get the ten worst business sayings out of your vocabulary
implement the Six Layers of Why for maximum impact when interviewing, branding, or selling
leverage the value of timing, silence, and the verbal one-two punch

Through critical, perfectly timed advice, amusing anecdotes, and proven strategies, Frances Cole Jones gives you the tools you needdaring, fluidity, and mental strengthto stay afloat in a sink-or-swim environment. The Wow Factor will help you ensure that your ideas and skills remain both timely and timeless, so that youll have the confidence to wow everyone, every time.