Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James Twitchell takes an in-depth look at the ads and ad campaignsand their creatorsthat have most influenced our culture and marketplace in the twentieth century. P. T. Barnums creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nikes Just Do It, Clairols Does She or Doesnt She?, Leo Burnetts invention of the Marlboro Man, Revlons Charlie Girl, Cokes re-creation of Santa Claus, Absolut and the art worldthese campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.