The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Topics covered in the book include:
Each function-specific chapter explains:
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
