What Is LEGO? (What Was?)

Penguin Workshop

$11.72 - $18.84
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UPC:
9780593092941
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
5/5/2020
Release Date:
5/5/2020
Author:
O'Connor, Jim
Language:
English: Published; English: Original Language; English
Edition:
Illustrated
Pages:
112
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Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.