In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
What Is Strategy and Does It Matter?
$16.24 - $38.34
- UPC:
- 9781861523778
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2000-12-21
- Author:
- Richard Whittington
- Language:
- english
- Edition:
- 2