Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)

Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)

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UPC:
9781630818722
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
4/10/2022
Release Date:
11/4/2022
Author:
Care, John
Language:
English: Published; English: Original Language; English
Edition:
4
Pages:
381
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Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value discovery: pains and gains, remote demonstrations and presentations, the new sales engineer: getting started, and time management for the sales engineer. Annotation 2022 Ringgold, Inc., Portland, OR (protoview.com)

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