My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager

Why are some products a hit while others never see the light of day? While theres no foolproof way to tell what will succeed and what wont, every product has a chance as long as its supported by research, careful planning, and hard work. Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Heres a sample of what youll find within these pages: Strategies for determining what customers wanteven when they dont know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abrahams popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether youre developing a product for a small start-up or a multinational corporation, this book will prove invaluable.