Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

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UPC:
9780273775089
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
12/6/2012
Author:
Watkinson, Matt
Language:
English: Published; English: Original Language; English
Edition:
1
Pages:
240
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Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune.