Research

Brand: SAGE Publications, Inc

The Market Research Toolbox: A Concise Guide for Beginners

McGraw-Hill/Irwin

Consumer Behavior with DDB Life Style StudyTM Data Disk

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)

Brand: McGraw-Hill/Irwin

Essentials of Marketing Research

Brand: The Guilford Press

When to Use What Research Design

Brand: Portfolio Hardcover

The Culting of Brands: When Customers Become True Believers

Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Brand: Atomic Dog Publishing

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy

Cengage Learning

Marketing Research: Methodological Foundations (with Qualtrics Card)

Brand: McGraw-Hill

The Survey Research Handbook