Research

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The Superpromoter: The Power of Enthusiasm

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Brand: Cengage Learning

Essentials of Marketing Research (with Qualtrics Card)

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Brand: iUniverse

Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances

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Satisfaction: How Every Great Company Listens to the Voice of the Customer

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