Research

Brand: SAGE Publications, Inc

Ethnography for Marketers: A Guide to Consumer Immersion

Principles of Marketing, 12th Edition

Foundations of Marketing Theory: Toward a General Theory of Marketing

Kogan Page

Organic Social Media: How to Build Flourishing Online Communities

Hweryho

Deploy Empathy: A practical guide to interviewing customers

Routledge

Sales Force Management: Leadership, Innovation, Technology

The Guilford Press

Primer of Public Relations Research

Portfolio

Eat Their Lunch: Winning Customers Away from Your Competition

The User Experience Team of One: A Research and Design Survival Guide

Berrett-Koehler Publishers

Hello, My Name Is Awesome: How to Create Brand Names That Stick

McGraw-Hill Education

ISE Consumer Behavior: Building Marketing Strategy

Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches