Research

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Qualitative Research from Start to Finish, First Edition

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Exploring Marketing Research

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Cengage Learning

Marketing Research: Methodological Foundations (with Qualtrics Card)

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Product Design and Development, 4th Edition

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Marketing

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Brand: Lexington Books

Market New Products Successfully: Using Simulated Test Market Technology

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Brand: AMACOM

BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

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Society 3.0: How Technology Is Reshaping Education, Work and Society

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Wiley

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

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Marketing Research: An Integrated Approach

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Questionnaire Design, Interviewing and Attitude Measurement

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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