Research

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Good Thinking: A Guide to Qualitative Research

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Mike Grigsby

Marketing Analytics: A Practical Guide to Real Marketing Science

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Ingramcontent

Principles of Marketing: A Value-Based Approach

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

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Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

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Brand: Wiley

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

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Venkatesan Rajkumar

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

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Brand: SAGE Publications Ltd

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

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Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

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Marketing Research

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