Research

Good Thinking: A Guide to Qualitative Research

Mike Grigsby

Marketing Analytics: A Practical Guide to Real Marketing Science

Ingramcontent

Principles of Marketing: A Value-Based Approach

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

Brand: Wiley

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Venkatesan Rajkumar

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Brand: SAGE Publications Ltd

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

Marketing Research