Advertising

Stuart Ewen

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

Mary Anne Moffitt

Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Steal These Ideas!: Marketing Secrets That Will Make You a Star

Joseph Turow M

The Advertising and Consumer Culture Reader

Brand: Prentice-Hall, Inc.

Marketing: An Introduction (10th Edition)

Marketing Across Cultures (5th Edition)

Moore

Advertising and Public Relations Law (Routledge Communication Series)

Brand: SAGE Publications, Inc

Qualitative Market Research

The Practice of Public Relations (11th Edition)

Brand: Cengage Learning

Advertising Campaign Strategy: A Guide to Marketing Communication Plans