Advertising

HarperBusiness

The End of Marketing as We Know It

Brand: Racom Communications

Print Matters: How to Write Great Advertising Copy

Tom Doctoroff

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

Rosen, Emanuel

The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

Brand: Psychology Press

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Al Ries

Marketing Warfare

46th Publication Design Annual

Predatory Thinking: A Masterclass in Out-Thinking the Competition

Advertising and Integrated Brand Promotion

Brand: CreateSpace Independent Publishing Platform

Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1

Blakeman Robyn

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Brand: Portfolio Trade

One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business