Advertising

Inmate Shopper 2013 #1

Randall Rothenberg

Where the Suckers Moon: The Life and Death of an Advertising Campaign

W Timothy Coombs

PR Strategy and Application: Managing Influence

Strategic Marketing for Educational Institutions

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Brand: Free Press

Going Negative

Brand: Earthscan Publications Ltd.

How to Win Campaigns: 100 Steps to Success

Brand: Butterworth-Heinemann

Marketing Plans, Sixth Edition: How to prepare them, how to use them

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Cengage Learning

Marketing (Marketing Titles from Burrow)

The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)

Brand: The Guilford Press

Sign Wars: Cluttered Landscape of Advertising, The