Advertising

Adams Media

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

Prentice Hall

Principles of Marketing (14th Edition)

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap

How to Start and Run Your Own Advertising Agency

Marketing to the New Majority: Strategies for a Diverse World

Brand: Perseus Publishing

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand: Oxford University Press, USA

Strategic Advertising Management

Brand: Kogan Page

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

Brand: Harvard Business Review Press

Place to Space: Migrating to Ebusiness Models

Joanne Dewberry

Crafting a Successful Small Business: Making, marketing and merchandising