Advertising

Marketing: An Introduction

Integrated Advertising, Promotion, and Marketing Communications

Adcult USA

Sedivy Julie Carlson Greg

Sold on Language: How Advertisers Talk to You and What This Says About You

The Psychology of Advertising

Speak Human: Outmarket the Big Guys by Getting Personal

Basic Marketing Research (with InfoTrac)

AMACOM

Knock Your Socks Off Selling

Wally Olins on Brand

Brand: Free Press

Brand Leadership: Building Assets In an Information Economy

Cengage Learning

Marketing (Available Titles CourseMate)

Brand: Atlas Press LLC

Invasion Of The Profit Snatchers: A Practical Guide To Increasing Sales Without Cutting Prices & Protecting Your Dealership From Looters, Moochers & Vendors Gone Wild