Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
$9.18 - $141.24
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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
- UPC:
- 9781563676222
- Weight:
- 1.50 LBS
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 6/23/2009
- Release Date:
- 6/23/2009
- Author:
- Joseph H. Hancock
- Language:
- english
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