For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In todays fast-paced business environment, communicating effectively with multiple audiences is more essentialand more challengingthan ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
Business Communication, 16th Edition
Cengage Learning
$30.47 - $39.60
- UPC:
- 9780324782172
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2/19/2010
- Author:
- Lehman, Carol M.
- Language:
- English: Published; English: Original Language; English
- Edition:
- 16th
- Pages:
- 656