Product Overview
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.
- UPC:
- 9780138018818
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2011-11-26
- Author:
- Kenneth C. Laudon;Carol Guercio Traver
- Language:
- english
- Edition:
- 8
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