Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
Public Relations
Oxford University Press
$66.80 - $128.13
- UPC:
- 9780190925093
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 1/6/2020
- Author:
- Kelleher, Tom
- Language:
- English: Published; English: Original Language; English
- Edition:
- 2
- Pages:
- 464
Routledge
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
$27.38 - $96.41
8-Second PR: New Public Relations Crash Course
$27.84 - $31.40
Routledge
Cases in Public Relations Management: The Rise of Social Media and Activism
$38.36 - $76.21
SAGE Publications, Inc
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
$85.77 - $165.98