The Young and Rubicam Traveling Creative Workshop

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The Young and Rubicam Traveling Creative Workshop
UPC:
9780139731167
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
1990-01-01
Author:
Hanley Norins
Language:
english
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Product Overview

Describes how Young & Rubicam encourages creativity, looks at some of the firm's successful advertising campaigns, and discusses product identity, image impact, and market strategy