Biography & History

Vintage Books

The Master Switch: The Rise and Fall of Information Empires

The Real Coke, the Real Story

The Rise of Mutual Funds: An Insider's View

The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

Brand: Career Press

The 50 Best and Worst Business Deals of All Time

Brand: The New Press

Capital Moves: RCA's Seventy-Year Quest for Cheap Labor (with a New Epilogue)

Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

The Battle for the Soul of Capitalism

Brand: Kaplan Publishing

Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line

We Called it MAG-nificent: Dow Chemical and Magnesium, 1916-1998

Red-Blooded Risk: The Secret History of Wall Street