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Brand: McGraw-Hill/Irwin
Consumer Behavior: Building Marketing Strategy, 12th Edition
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Blakeman Robyn
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Brand: Portfolio Trade
One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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Effective Marketing with InfoTrac College Edition
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Positioning: The Battle for Your Mind (1st Edition Revised)
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Marketing: Real People, Real Choices (5th Edition)
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