Marketing & Sales

The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

Walter Wymer

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Brand: Brave Publishing

The DNA Selling Method: Strategies For Modern-Day Sales People in the <i>From Great Moments in History</i> Series

W Timothy Coombs

PR Strategy and Application: Managing Influence

Strategic Marketing for Educational Institutions

Rob Walker

Buying In: What We Buy and Who We Are

Professional Selling: A Trust-Based Approach

Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Brand: Free Press

Going Negative

Brand: HarperBusiness

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information