Marketing & Sales

Eric Yaverbaum

Public Relations For Dummies

Niche Envy: Marketing Discrimination in the Digital Age (MIT Press)

Richard Laermer

Punk Marketing: Get Off Your Ass and Join the Revolution

Brand: Wiley

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Deirdre K Breakenridge

Social Media and Public Relations: Eight New Practices for the PR Professional

Gravitational Marketing: The Science of Attracting Customers

McGraw Hill

Product Management. Donald R. Lehmann, Russell S. Winer

David Henderson

Making News: A Straight-Shooting Guide to Media Relations

Tangled Web They Weave: Truth, Falsity, & Advertisers

How to Advertise: Building Brands and Businesses in the New Marketing World

Marketing 2012