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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
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Marketing: The Core with Online Learning Center Premium Content Card
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Meatball Sundae: Is Your Marketing out of Sync?
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Cengage Learning
Marketing Research: Methodological Foundations (with Qualtrics Card)
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Brand: Cengage Learning
PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)
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How to Win Customers and Keep Them for Life
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Consumer Behavior, Ninth Edition
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