Marketing

Good Thinking: A Guide to Qualitative Research

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Mike Grigsby

Marketing Analytics: A Practical Guide to Real Marketing Science

Building Successful Partner Channels: in the software industry

imusti

Grow the Core: How to Focus on your Core Business for Brand Success

The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

Walter Wymer

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Professional Selling: A Trust-Based Approach

Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

Philip Kotler

Marketing 3.0: From Products to Customers to the Human Spirit