Marketing

Brand: Wiley

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Deirdre K Breakenridge

Social Media and Public Relations: Eight New Practices for the PR Professional

Gravitational Marketing: The Science of Attracting Customers

McGraw Hill

Product Management. Donald R. Lehmann, Russell S. Winer

David Henderson

Making News: A Straight-Shooting Guide to Media Relations

Marketing 2012

Brand: iUniverse

The Insights Advantage: Knowing How to Win

Venkatesan Rajkumar

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Brand: Planning Shop

Trade Show in a Day: Get It Done Right, Get It Done Fast!

Erik Deckers Taulbee Jackson

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

imusti

How to Sell: Sell anything to anyone