Marketing

Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

Tony Alessandra

Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

FT Mastering Marketing: your single source guide to becoming a master of marketing

Fundraising Realities Every Board Member Must Face

Global Marketing: Foreign Entry, Local Marketing and Global Management

Heather E Allen

Let Your Creativity Work for You: How to Turn Artwork into Opportunity

Best Practice Cases in Branding for Strategic Brand Management, 3/e

Brand: The Danielle Adams Publishing Company

How To Market A Product For Under $500!

Geoff Steward

Logos and No Gos: How to Understand and Get the Most from Your Brand IP

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)