Marketing

McGraw-Hill Education

Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on ValueNot Price

Routledge

Sales Force Management: Leadership, Innovation, Technology

Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets (Economist Books)

Cengage Learning

MKTG

Pearson

Framework for Marketing Management

Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)

M: Marketing

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Wiley

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

The Guilford Press

Primer of Public Relations Research

HGI Leadership Format System