Appletopia: Media Technology and the Religious Imagination of Steve Jobs

Steve Jobs knew what he was doing. Long before others understood the potential of the personal computer, he saw its true power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. In Appletopia, media and culture critic Brett T. Robinson reconstructs Steve Jobs' imagination for digital innovation in transcendent terms. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs' design methodology. Robinson resurrects Jobs' uncanny ability to integrate philosophical and religious thought with technological genius, laying the groundwork for Apple's ubiquity today. As it turns out, culture was eager to find meaning in the burgeoning technological revolution, naming Jobs as its prophet and Apple's advertising as its gospel.