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Customer Experience: Future Trends and Insights

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UPC:
9780230247819
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2010-09-09
Release Date:
2010-10-15
Author:
C. Shaw;Q. Dibeehi;S. Walden
Language:
english
Edition:
2010
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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.