Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
Its no longer enough to view a salespersons job as closing. Todays superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
In Duct Tape Selling, Jantsch shows how to tacklea changing sales environment, whether youre an individual or charged with leading a sales team. You will learn to think like a marketer as you:

• Create an expert platform
• Become an authority in your field
• Mine networks to create criticalrelationships within your company andamong your clients
• Build and utilize your Sales Hourglass
• Finish the sale and stay connected
• Make referrals an automatic part of yourprocess

As Jantsch writes: Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question Im asked is, What do we do now?
Ive written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each others activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.