Wills knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this bookeconomics, gameplay, monetization, analytics and marketingare important to consider when youre building an F2P game, and Will covers each with an easy-to-digest style.Ian Marsh, co-founder, NimbleBit
Free-to-Play: Making Money From Games You Give Awayis an accessible and completeguide to the business model that has revolutionized the videogames industry,creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.
Written by respected game designer and consultant Will Luton,Free-to-Playgivesyou the in-the-trenches insight you need to build, run and make money from gamesyou give away. In it youll find:
- Psychology behind player decisions and the motivations to play
- Simple and accessible explanations of the math and economic theoriesbehind F2P, including working examples
- Processes for capturing and using player data to improve your game
- Marketing tips on positioning your game and attracting players
- Plus: A downloadable F2P spreadsheet, articles from the author, a foreword byNimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
