Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
Interactive Services Marketing
Brand: South-Western
$320.34 - $400.42
- UPC:
- 9780618641802
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2007-08-14
- Author:
- Raymond P. Fisk;Stephen J. Grove;Joby John
- Language:
- english
- Edition:
- 3