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Interactive Services Marketing

Brand: South-Western

$320.34 - $400.42
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UPC:
9780618641802
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2007-08-14
Author:
Raymond P. Fisk;Stephen J. Grove;Joby John
Language:
english
Edition:
3
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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.