Marketing Warfare

Al Ries

$12.70 - $31.58
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UPC:
9780070527263
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
1997-11-22
Author:
Al Ries;Jack Trout
Language:
english
Edition:
1
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A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon. Newsweek

Revolutionary! Surprising! Business Week

Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read. USA Today