Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Meta-Luxury: Brands and the Culture of Excellence
Brand: Palgrave Macmillan
$66.50 - $97.88
(No reviews yet)
Write a Review
Write a Review
Brand: Palgrave Macmillan
Meta-Luxury: Brands and the Culture of Excellence
- UPC:
- 9780230293571
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2012-04-26
- Release Date:
- 2012-06-05
- Author:
- M. Ricca;R. Robins
- Language:
- english
- Edition:
- 2012
Brand: Kogan Page
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
$56.39 - $237.65
Brand: NYU Press
Authentic: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication)
$35.16 - $36.66
Inside Luxury
$51.48 - $52.98
