Which get-out-the-vote efforts actually succeed in ethnoracial communitiesand why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others dont.
Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garca Bedolla and Melissa R. Michelson present a new theoretical framethe Social Cognition Model of voting, based on an individuals sense of civic identityfor understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
