A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's How I Started Account Planning, this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.
Readings in Account Planning (The Copy Workshop)
$51.02 - $63.77
- UPC:
- 9781887229364
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2008-04-04
- Language:
- english
- Edition:
- 1
Brand: The Copy Workshop
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)
$15.34 - $50.68
