A systematic guide for the planning and implementation of programs designed to bring about social change
Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.
New to the Third Edition
- Features many updated cases and includes current marketing and research highlights
- Increases focus on international cases and examples
- Provides updated theory and principles throughout
Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.
Contributors
Alan Andreasen Georgetown University, Foreword
Carol Bryant University of South Florida, VERB Summer Scorecard
Carol Cone Cone LLC, Go Red for Women
Robert Denniston Office of National Drug Control Policy, Above the Influence: A National Youth Anti-Drug Media Campaign
Rob Donovan Curtin University, Western Australia, Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence
Sue Eastgard Youth Suicide Prevention Center, Youth Suicide Prevention
Jeff French National Social Marketing Centre, Marketing Social Marketing in England
Gerard Hastings Institute for Social Marketing, University of Stirling, UK, A Fat Chance Pays Off
Steven Honeyman Population Services International, Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.
Francois Lagarde Social Marketing Consultant, E-Health Network in Canton Switzerland
Jim Lindenberger University of South Florida, USDA Food Stamp Media Campaign
Lynne D. Lotenberg Social Marketing Consultant, Using Storytelling to Deliver Health Messages in Rwanda
Doug McKenzie-Mohr Environmental Psychologist, Turn It Off: Canadas Anti-Idling
Campaign
Patricia McLaughlin American Legacy Foundation, truth Campaign
Jim Mintz Centre of Excellence for Public Sector Marketing, Is Your Family Prepared?, Public Safety Canada
Gregory R. Niblett AED, Jordan Water Efficiency Program
Bill Novelli AARP, Dont Vote: Until You Know Where theCandidate Stands
Michael Rothschild University of Wisconsin, Road Crew: Reducing Alcohol Impaired Driving
Beverly Schwartz Ashoka, USDA Food Stamp Media Campaign
William A. Smith AED, Save the crabs. Then eat em.
Shelly Spoeth Centers for Disease Control and Prevention, African-American Women HIV Testing Campaign
K. Vijaya Health Promotion Board, Singapore, Recognition & Rewards Program for Healthier Eating Establishments
Pete Webb Pacific Consulting Group, Improving Service Delivery at the IRS.
