Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
Strategic Brand Mgmt& REV Case Bk Strtgc Pkg
$89.00 - $300.00
- UPC:
- 9780131216112
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2002-12-01
- Author:
- Kevin Lane Keller
- Language:
- english
- Edition:
- 2nd ed.
Best Practice Cases in Branding for Strategic Brand Management, 3/e
$122.00 - $123.50
Strategic Brand Communication Campaigns
$28.00 - $35.00
Strategic Brand Management (3rd Edition)
$33.18 - $41.47
Psychology & Study Guide Pkg
$156.48 - $157.98
