This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
The Competitive Destination: A Sustainable Tourism Perspective
$88.47 - $96.50
- UPC:
- 9781845930103
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2005-05-20
- Author:
- JRBrent Ritchie;G.I. Crouch
- Language:
- english