The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
The Handbook of Marketing Research: Uses, Misuses, and Future Advances
$18.42 - $198.86
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances
- UPC:
- 9781412909976
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2006-06-23
- Author:
- Rajiv Grover;Marco Vriens
- Language:
- english
- Edition:
- 1
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